Ushering in a brand new period of development and innovation in aviation, aligned with Imaginative and prescient 2030

Particular correspondent

Saudi Arabian Airways Group (previously Saudi Arabian Airways Holding) has launched a brand new model id as a part of a complete transformation technique that features the rebranding of Saudi Arabian Nationwide Airways.

The announcement comes because the Group reaffirms its dedication to develop the aviation business and form the way forward for aviation in Saudi Arabia consistent with Imaginative and prescient 2030.

As an aviation group, Saudi Arabian Airways Group represents a dynamic and built-in ecosystem throughout the aviation business and performs a key position in shaping Saudi Arabia’s society and future. The Group consists of a diversified portfolio together with 12 strategic enterprise items (SBUs) that help the event of the aviation business not solely within the Kingdom of Saudi Arabia but additionally within the Center East and North Africa area.

Saudi Expertise Company, previously Saudi Aerospace Engineering Industries (SAEI), Saudi Academy, previously Prince Sultan Aeronautical Academy (PSAA), Saudi Actual Property Company, previously Saudi Arabia SARED, a personal Saudi Arabian firm, previously generally known as SARED, Saudi Personal Aviation (SPA), Saudi Cargo and Catrion (previously Saudi Arabia Airline Catering (SACC)) have been rebranded in accordance with Saudi Arabian Airways Group’s new model technique. The group additionally contains Saudi Arabia Logistics Companies (SAL), Saudi Arabia Floor Companies (SGS), flyadeal, Saudi Arabia Medical Fakeeh and the Royal Saudi Fleet.

Every SBU has its personal providers that not solely profit your entire group however are consistently increasing to fulfill the rising wants of the MENA area.

Saudi Arabian Expertise Firm is presently creating a upkeep, restore and overhaul (MRO) village. The village, believed to be the biggest of its variety within the area, goals to localize manufacturing whereas turning into a licensed service heart for the MENA area via partnerships with international manufacturing firms.

On the similar time, the Saudi Aviation Academy plans to remodel right into a regional skilled academy and acquire recognition from producers and worldwide organizations within the aviation discipline.

As well as, Saudi Air Cargo continues to develop by connecting three continents to turn into a world logistics hub, whereas Saudi Arabian Personal Aviation expands its operations by proudly owning its personal plane and flight schedules. Saudi Arabian actual property firms are additionally following swimsuit, investing of their properties to develop and improve actual property.

The launch of the brand new model is a part of the Group’s transformation technique, launched in 2015, to implement initiatives and initiatives geared toward growing operational effectivity and bettering the visitor expertise throughout all touchpoints.

Saudi Arabian Airways launched the “Shine” program in 2021 as an extension of this transformation journey, involving digital transformation and operational excellence.

Saudi Arabian Airways Group is a key driver in reaching the formidable objectives of Saudi Arabia’s aviation technique, which goals to hold 100 million passengers per yr by 2030, set up 250 direct routes to and from Saudi Arabia’s airports, and To facilitate the reception of 30 million pilgrims in 2030.

The Group is dedicated to creating jobs and supporting native companies consistent with the Kingdom’s Imaginative and prescient 2030 and its Saudi Arabianization objectives.

His Excellency Ibrahim Al Omar, Normal Supervisor of Saudi Arabian Airways Group, stated: “That is an thrilling second within the historical past of the Group. The brand new model offers not solely an evolution of our visible id, but additionally a mirrored image of what we’ve achieved. celebration of all our achievements. We’re implementing a complete and complete plan that can enable us to play a driving position in advancing Imaginative and prescient 2030 consistent with the goals of the Saudi Arabian Aviation Technique. We’re dedicated to increasing the Group’s fleet to 318 plane serving 175 locations. We’re coming into a brand new period and we imagine we now have every little thing in place to ship on our promise to carry the world to Saudi Arabia and showcase the Kingdom from a tourism and enterprise perspective. Companies supplied by the Kingdom of Udi.”

“This transformation emphasizes the interconnectedness of all firms throughout the Group as a supplier of important help providers to completely different establishments inside and out of doors the aviation sector, making certain excellence and world-class options from floor operations to the skies,” he added.